Limited Harvest
Each harvest is limited. Shoukun ships while current-season stock lasts.
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chef-selectedshipped from kyoto10th-dan appraisedFirst-Harvest Uji
chef-selectedshipped from kyoto10th-dan appraisedFirst-Harvest Uji
Culinary grade
Shoukun
Culinary grade Uji matcha, 50g pouch
Made bold on purpose. Shoukun keeps its flavour through milk, cream and sugar, so a latte still tastes like matcha.
How to buy
Shipped fresh from Japan
Shop Pay, Apple Pay, Google Pay, PayPal and major cards accepted.
Choose by grade
Compare all threeHow to prepare
Matcha2g
Water80 to 100ml
Temperature80°C (176°F)
Whisking time15 seconds
Storage
Keep sealed, cool, and dry, away from heat, humidity, and strong odors.
Ingredients and origin
100% first-harvest Uji matcha, grown in Uji, Kyoto, Japan.
Latte, ice cream, bread. One pouch.
Delicate matcha goes flat once milk and sugar arrive. Shoukun carries more bitterness and a sharper aroma, so the tea is still the first thing you taste.
Cakes and bread
A clear, straightforward matcha flavour that stands out in the bake.
Get the baking recipes
Ice cream
Enough bitterness to balance cream and sugar in a frozen base.
Get the ice cream recipe
Lattes, hot or iced
Bold enough to hold its own against milk and sweetener.
Get the latte recipeTrusted by cafes and restaurants worldwide
"I've cooked in kitchens across the world. This is the only matcha I drink every morning."David Myers — Michelin-starred chef
The chef
Every MAJICHA tea is curated by David Myers, the Michelin-starred chef behind the GypsyChef matcha recipes.
The tea master
Each grade is chosen with Yasuyuki Suda, a 10th-dan national tea appraiser, from a tea house in Uji.
Make it in under a minute
A bamboo whisk gives the finest foam. A milk frother works for lattes.
7
Sift 2g
About one teaspoon, pressed through a fine strainer to break up clumps.
8
Add 80 to 100ml of water
Heated to 80°C (176°F). Fresh, filtered water tastes cleanest.
9
Whisk for 15 seconds
Fast zigzag strokes until a fine foam covers the surface.
10
Drink, or top with milk
Pour over ice or add steamed milk for a latte.
Which grade suits you
Shoukun is for recipes. For matcha whisked and drunk on its own, move up a grade.
| Shoukun | Gesshou | Seimei | |
|---|---|---|---|
| Grade | Culinary | Premium | Ceremonial |
| Taste | Clean, with a firm bitterness | Balanced umami and gentle bitterness | Rich umami, refined aroma |
| Colour | Soft yellow-green | Vivid green | Vivid green |
| Best for | Lattes, ice cream, baking | Daily tea, hosting, casual ceremony | Tea ceremony, special occasions, gifts |
| Price | $33 | $43 | $61 |
Reviews
From MAJICHA customers
★★★★★
Wonderfully aromatic with a bold, punchy taste. I love the balanced bitterness-perfect for a post-meal treat or quick mental reset! Kyoto 'sencha is truly exceptional.
S***P
US
★★★★★
Sophisticated flavor with a perfect balance of umami and richness. I love this!
K***C
US
Questions
Can cafés and bakeries buy in bulk?
Yes. The kitchen pack covers most small kitchens, and larger volumes are available through wholesale.
How should an opened pouch be stored?
Reseal it and keep it somewhere cool and dry, away from heat, humidity and strong smells.
Where does it ship from, and how long does it take?
Orders ship fresh from Japan. Delivery times by region are listed in the shipping policy.
How many servings are in a pouch?
About 25, at 2g per serving. A kitchen pack of 10 pouches makes about 250.